Bagru printing, an ancient hand-block printing technique from Rajasthan, India, exemplifies a rich cultural heritage. Originating centuries ago, in Bagru village, this traditional art, practiced by the Chhipa community, involves intricate designs created with hand-carved wooden blocks and natural dyes. Despite modernization challenges, Bagru printing endures due to its unique aesthetic and eco-friendly practices. The motifs, inspired by nature and folklore, resonate with tradition and symbolism. Preservation efforts, including skill development and collaborations with contemporary designers, ensure its relevance and global appeal. Bagru printing not only showcases artisanal craftsmanship but also empowers women, fostering sustainable livelihoods.