Floristry is a creative and commercially important branch of floriculture that combines artistic expression with scientific knowledge to design attractive floral arrangements for diverse social, cultural and commercial occasions. Professional florists use flowers, foliage and decorative materials to create bouquets, wreaths, centrepieces and event decorations that communicate emotions and enhance aesthetic appeal. Modern floristry also involves customer service, marketing, postharvest handling and sustainable practices. International floral design styles such as Japanese, English, Dutch, Australian and Modern European have enriched the profession worldwide. With increasing demand for flowers in celebrations, hospitality and corporate events, floristry continues to grow as a dynamic industry offering significant artistic, cultural and economic opportunities.