The National Agriculture Market (e-NAM) is a transformative digital initiative launched by the Government of India to integrate fragmented agricultural markets and enhance farmers? price realization. This study examines the role of e-NAM in improving transparency, efficiency, and competitiveness in agricultural marketing. By enabling real-time price discovery, online bidding, quality-based assaying, and direct digital payments, the platform reduces the influence of intermediaries and minimizes information asymmetry. Empirical evidence suggests that e-NAM has contributed to improved price realization, with farmers experiencing price gains and reduced-price dispersion across markets. However, the effectiveness of the platform is constrained by challenges such as limited digital literacy, infrastructural gaps, regulatory inconsistencies, and low inter-state trade. Despite these limitations, e-NAM holds significant potential to modernize agricultural marketing and contribute to farmers? income enhancement if implemented more comprehensively.