This article examines the role and impact of farmers' fairs in Odisha, India, as a crucial extension strategy to enhance resource utilisation and uplift the socio-economic status of farmers. Despite rich agro-ecological diversity, Odisha's predominantly small and marginal farmers face challenges including inefficient resource utilisation, limited technology access, inadequate extension support, and weak market integration. Farmers' fairs, or Krishi Melas, serve as convergence platforms, facilitating improved information, input, human capital, financial, market-oriented, institutional, and social resource utilisation. These fairs effectively disseminate agricultural knowledge and technology through demonstrations and expert interactions, leading to the adoption of improved practices. They also enhance access to quality inputs and financial services like loans and insurance, and strengthen market linkages by connecting farmers directly with buyers. Evidence from Odisha indicates positive impacts on agricultural practice adoption, farm income, livelihood security, and the development of social capital through networking and collective action. While acknowledging limitations such as geographical inclusivity and the need for sustained followup, the article concludes that farmers' fairs are vital for promoting sustainable and inclusive agricultural development in the state, necessitating continuous policy support and targeted implementation.