Embroidery has been a vital aspect of India's textile tradition for centuries, symbolizing the nation's rich cultural diversity and artistic expression. Indian embroidery developed regionally, reflecting the socio-cultural, religious and aesthetic values of various communities. However, industrialization, globalization, and mechanized textile production led to its decline in the early modern era. In recent decades, traditional embroidery has reemerged as a valued craft in the contemporary fashion industry through designer interventions, artisan collaborations and sustainability movements. This article traces the historical evolution of Indian embroidery, examines the challenges brought by modernization and highlights the revival of traditional craftsmanship in modern fashion. The discussion underscores the need to preserve and adapt traditional embroidery techniques as part of India's living heritage.