Amidst the rapid growth of technology, digital marketing has become a revolutionary tool for improving the marketing efficiency of India's agriculture sector. Traditional marketing which has limited reach and multiple intermediaries, restrict price realization and market access by farmers. The use of smartphones and increased internet access has sped up the adoption of digital platforms, allowing for more direct, transparent, and extensive market connections. By decreasing information asymmetry and increasing efficiency, government programs like e-NAM and Agmarknet, as well as commercial platforms like Marketmirchi and Ninjacart, are changing agricultural trading. Digital marketing has the ability to significantly improve agricultural value chains and empower farmers through improved price discovery, lower transaction costs, and increased market options, despite obstacles including poor digital literacy and inadequate infrastructure.