India?s blue economy is enormous and full of opportunities; however, no strong and unified brand that could present the country?s marine wealth to the world. India has a huge seafood production, and the country?s fisheries sector is still unrecognised because of poor branding, uncoordinated marketing and little product differentiation. The article discusses the importance of having a national marine brand that communicates India?s quality, sustainability, and cultural identity. It presents various options for closing the gap between production and perception based on the government data and industry insights, which would in turn empower coastal communities and strengthen India?s hold in the global blue economy.