The electronic National Agriculture Market (e-NAM) is a pioneering initiative aimed at integrating agricultural markets across India through a digital platform. Despite its potential to enhance price realization and market access for farmers, the platform faces challenges in terms of infrastructure, farmer participation, and digital literacy. This article provides an overview of e-NAM?s implementation status, key benefits to stakeholders, and strategies to overcome adoption barriers. By addressing these challenges, e-NAM can become a powerful tool for improving farmer incomes and creating a more efficient agricultural marketing system.