Social media has changed the way we think, comprehend and communicate, and it has not just restricted young people in urban pockets anymore but has penetrated deep into rural areas as well. Social networking platforms such as Whatsapp, Facebook, Twitter, Instagram is acting as a powerful tool for farmers to connect with buyers as well as agribusinesses over large geographical distances. It is also helping to share knowledge and information of mutual interest by farmers living in the same region or growing similar crops in the different parts of the country. Social media is facilitating farmers to make judicious decisions. Social media can empower farmers as it brings in transparency, engagement, trust and authenticity in the supply chain. The most important aspect is that it reduces social isolation for farmers and enables them to connect with other farmers, agribusinesses and customers comfortably. They can market their produce well and sell it off wherever they want, seeking best prices. Also, they can interact with experts, people with influence, from whom they can gain a wealth of knowledge, experiences and guidance. Even for regular farm operations such as building irrigation system, buying crop inputs, accessing better markets, such online platforms can do wonders for farmers. Social media can keep them updated of every farmrelated development.