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The Role of Digital Platforms in Connecting Farmers to Markets

Digital platforms are transforming agriculture by addressing challenges such as limited market access, price volatility, and middle-men exploitation. These tools enable farmers to connect directly with buyers, access real-time market insights, and leverage digital payment systems for financial inclusion. Platforms like e-NAM, DeHaat, and Ninjacart streamline supply chains, reduce post-harvest losses, and offer end-to-end solutions. Despite barriers like limited internet access and digital literacy, collaborative efforts among governments, private enterprises, and NGOs can drive adoption. By empowering farmers with actionable insights, fair prices, and broader opportunities, digital platforms are paving the way for a sustainable, equitable, and resilient agricultural sector.