The custard apple mealybug, Maconellicoccus hirsutus also known as the pink hibiscus mealybug, is a significant pest affecting custard apple trees and a wide range of other plants, including hibiscus and various fruits. This pest, identified by its waxy, pink appearance, poses considerable economic challenges in tropical regions due to crop yield loss and reduced marketability. The life cycle of M. hirsutus includes egg, nymph, and adult stages, with females laying eggs in protective sacs and nymphs dispersing to feeding sites. Infestation symptoms include yellowing leaves, stunted growth, and distorted fruits, often covered with cotton-like wax and accompanied by sooty mold due to honeydew excretion. Integrated Pest Management (IPM) strategies are essential to control this pest and include cultural, mechanical, biological, and chemical methods. Continued research into biocontrol agents and improved management practices is critical to reducing the impact of M. hirsutus on agricultural production.