Inland fisheries represent a significant untapped market with substantial potential for contributing to food security, employment, and economic growth. With growing demand for high-quality protein and sustainable food sources, inland fish farming presents opportunities for both local and international markets. This study examines the market potential for inland fish species, focusing on consumer trends, pricing dynamics, and competitive advantages. It explores the benefits of promoting species like catla, rohu, and tilapia, which are in high demand due to their nutritional value, adaptability to different farming conditions, and efficient growth rates.