Cotton, known as 'white gold,' holds significant importance in India, grown extensively in states like Gujarat, Maharashtra, Karnataka, Madhya Pradesh, Punjab, Rajasthan, Haryana and Tamil Nadu. Bt cotton, introduced in 2002, initially helped to control pests effectively. However, since 2014, a rise in Pink Bollworm (PBW) infestations has posed challenges for farmers across India. Traditional pesticides are proving ineffective due to the pest developed resistance. In response, farmers are seeking eco-friendly alternatives. A promising solution is the SPLAT (Specialized Pheromone and Lure Application Technology) and PB Knot rope, offering rain resistance, easy application, long-lasting effectiveness and cost efficiency. This novel mating disruption technology could be the key to managing the pink bollworm menace in Bt cotton cultivation.